What Are Digital Media Assets (DMA's) ?

DMA's are any content or channel that delivers measurable value to the owner.
This value may be in the form of actual revenue , qualified leads , quality engagement or
any other result defined goal for that channel or content.

Most channel owners (businesses or individuals) that have social media channels like Facebook,
Instagram , X, Networks like LinkedIn or video platforms like YouTube , TikTok don't earn any
money from them and often use social media marketing to generate more leads , sales or followers.

These are digital properties and they are a liability as they takes resources away from the owner -
while digital media assets add value to the owner.

All digital media properties and associated IP remain the property of BrightForge Digital until paid for in full.

What are Digital Media Properties (DMP's)?

A digital media property is a any media platform where the
channel owners post / share content with the goal of growing their audience.

Examples of digital media properties are Facebook Pages , Instagram Accounts , X Accounts ,
LinkedIn Profiles , YouTube Channel , TikTok Channel and websites.

Digital Media Property vs.
Digital Media Asset

What is a Digital Media Property?

A digital media property is any social media or digital channel that has an existing following or audience that consumes content on those channels.

Digital Media Properties are liabilities as they consume resources like time and money without any return.

What is a Digital Media Asset?

A digital media asset is any social media or digital channel that delivers revenue to the channel or content owner using a branded content strategy.

Digital Media Assets create income through invested time and customised content creation.
Most businesses have digital properties and then seek outside adspend to bring in more business or find new clients, rather than develop existing assets at a much lower cost.

The Two Types Of Digital Media Properties

Digital Media

The digital media property is any CHANNEL that distributes content , like youtube, facebook, linkedin or a website.

Digital media is the mechanism by which content is delivered to the consumer.

It is usually owned by a third party.

Digital Content

The digital content property is the individual creative expression like images, blogs, podcasts, animations, videos, online courses etc. 

Digital content delivers information, entertainment, or education.

Digital Content is typically owned or created by the user, business, or brand.

Why develop Digital Media Assets?

Passive Revenue
Digital assets create passive revenue stream opportunities for the business
Captive Audience
Digital assets provide a captive audience for content consumption allowing for greater quality of customer relationships
Additional Engagement
Digital assets provide additional value streams like leads or enquiries
Corprate Financial Assets
Digital assets become a corporate financial asset

How do you forge
DMA's?

Design

visually engaging design that resonates with the brand and audience

Strategy

plan, execute and evolve as understanding of the audience builds and grows

Content

specific relevant content to create trust and authority that increases engagment
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