What is a digital asset portfolio

The Digital Media Properties

The Digital Asset Portfolio is a collection of Digitial Media Properties that include social media channels that are owned by the channel owners.

Digital Media Properties include Facebook pages, Instagram Accounts , X Accounts , LinkedIn Profiles , YouTube Channels , TikTok Channels and Websites.

These properties are not assets until they are contributing value to the Portfolio Owner whether this is revenue, leads or engagement.

The Digitial Media Asset Portfolio

The Digital Media Asset Portfolio is a group of Digital Media Properties.

They are bundled
together to offer a generation specific audience.

These bundles are called  Generation scopes or GenScopes.

These can be platform specific like Facebook only , or they can have a variety of platforms included in the bundle.

The Generation
scopes

The generation scopes are :

Baby Boomers
(1946-1964)

Gen-X
(1965 -1980)

Millenials
(1981 - 1996)

Gen-Z
(1997 -2012)

The GenScope Strategy

Digital Media Asset Portfolio -
How The Investment Works

Depending on the budget and how many followers a portfolio partner chooses to target, DMAP's are 'rented' out to portfolio partners at very competitive rates.

The Portfolio Partner will choose a GenScope Portfolio, determine a content strategy and desired ROI - whether it's sales, leads, clicks to a website etc. 

BrightForge will consult and advise on content strategy, format and then develop that content (if included in the Portfolio Engagement Agreement) or receive content from the Portfolio Partner and supply that to the Portfolio Owner for posting per the agreed schedule.

Individual Portfolio Owners have to post the content themselves as BrightForge would not have access to personal digital media channels and business-owned media channels could allow BrightForge admin access to post content, or opt to post the content themselves.

This falls under the self-managed or managed section of the Engagement Agreement.

Choosing a GenScope Portfolio strategy over conventional social media marketing has several advantages - with the most important being Product or Service EXCLUSIVITY.

This innovation ensurses that there are NO COMPETITOR brands / products / services in the allocated GenScope, so you are the exclusive product / service partner.

For example - if the portfolio partner is offering digital devices , then under the terms of the Portfolio Partner Engagement Agreement, no other digital device providers can have a presence in this allocated GenScope for the duration of the Engagement Term.
Expression of Interest In A Portfolio Partnership